Customers Want Natural — What Can You Do About It?
Benefits of Using Natural Ingredients in Your Restaurant
A recent study on ingredient preferences showed that over 60% of consumers would be willing to pay a premium for food products that are natural and preservative free.¹ In fact, one in three consumers order pizza from a restaurant because they use fresh, natural ingredients and 47% of consumers would prefer if restaurants offered more natural options.²
Today’s consumers are more aware of what is going into their food, and they are making purchases based on that knowledge. Foods with processed ingredients such as aspartame, calcium bromate, high fructose corn syrup, maltodextrin, or sucralose may turn off customers or turn them away completely.
Let your customers know all the ways you focus on “natural” through your menu, your website, your social platforms, and in your restaurant.
Here are a few ideas:
- Highlight the natural ingredients you use, including Afino by Grande cheeses. Every Afino by Grande cheese is made from all natural ingredients and is completely free of fillers, preservatives, and additives like titanium dioxide.
- Focus on fresh ingredients, such as locally sourced ingredients or fresh Afino by Grande Mozzarella
- Remind patrons of your commitment to quality with marketing resources from Afino by Grande
Consumers are seeking higher quality options than in the past and you already have an advantage as an independent operator. Let us help you deliver on this expectation!
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